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Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

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Wednesday, October 16 • 11:15am - 11:50am
The Art of Trendjacking: How to Connect with Constituents Without Missing the Mark - CITY OF PLANO

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Trendjacking is a popular content marketing tactic that can get your entity – and more importantly – your message noticed by a broader audience. But for every classic trendjack (like Oreo’s Dunk in the Dark), there are many that miss the mark. The City of Plano has mastered the art of trendjacking, tapping into the right topics at the right time.

Learn simple rules you can use to boost your brand messaging without falling flat, including how to:

  • Understand key rules for successful trendjacking moments
  • Evaluate successful trendjacking posts within the government context
  • Remain focused on organizational goals within an atypical strategic approach

Shannah Hayley, Director of Communications & Community Engagement
CITY OF PLANO


Speakers
avatar for Shannah Hayley

Shannah Hayley

Director of Communications & Community Engagement, City of Plano


Wednesday October 16, 2019 11:15am - 11:50am CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

Attendees (2)