Social Media, Mobile & Video for Government
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Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

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Thursday, October 17 • 10:45am - 11:20am
Increasing Social Engagement Through Facebook Groups - UTAH DEPARTMENT OF TRANSPORTATION

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Facebook is changing the way they want users to interact. Facebook groups are becoming increasingly important as a way to reach stakeholders and engage with them. 

Learn how Utah Department of Transportation uses Facebook groups to engage with their stakeholders, including how to:

  •  Identify the reason Facebook groups are the most effective way to reach stakeholders
  • Create and maintain effective Facebook groups
  • Understand Facebook's algorithm to get your content seen

Zach Whitney, Digital Communications Specialist

avatar for Zach Whitney

Zach Whitney

Digital Communications Specialist, Utah Department of Transporation
Zach Whitney is the Digital Communications Specialist for the Utah Department of Transportation. In that role he is responsible for overseeing the department’s social media and video production efforts. Prior to joining UDOT three years ago, Zach worked as a reporter for a local... Read More →

Thursday October 17, 2019 10:45am - 11:20am
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA
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