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Social Media, Mobile & Video for Government
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Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

Venue, Pricing & Registration Information
Thursday, October 17 • 9:15am - 9:50am
Understanding Your Audience and What Appeals to Them

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Understanding your external audience can allow for proper message creation and interaction. Creating messages, video and photo content that your external audience can relate to, will allow for more sharing, likes and follows.

Learn how to successfully create messages to appeal to your external audiences, including how to:

  • Use analytics to see what posts are most visited, liked and shared
  • Create content based on what data shows
  • Incorporate new and exciting ideas to see what your audiences like


Thursday October 17, 2019 9:15am - 9:50am
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA
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