Creating video content to increase engagement within social channels allows customers to visually see new and exciting content. Teaming up with other colleagues to create meaningful and exciting content can lead to more interaction among followers and increased traction to your social media site.
Learn how the City of Boston has teamed up to create meaningful content that excites, including how to:
- Understand your audience and what engages them
- Create new and exciting video content that tells a story
- Collaborate on video content and editing to create short, social media viable videos
Sarah Figalora,
Digital Engagement Strategist,
CITY OF BOSTONKristina Vicario,
Digital Storyteller, CITY OF BOSTON
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