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Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

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Thursday, October 17 • 10:45am - 11:20am
One Campaign, Many Stakeholders: Unifying Messaging Among Missions and Cultures to Achieve Goals - UNITED NATIONS

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This session will provide you with an overview of how the United Nations addressed building and developing a successful media campaign that targeted multiple audiences while nesting individual department’s missions and goals.

Leave this session equipped with the knowledge needed to build and develop messages for a successful social media campaign, including how to:

•Understand the difference between target audiences (across all echelons) and primary, secondary, and tertiary stakeholders
•Align stakeholder interests while developing separate Key Performance Indicators (KPIs) and Business Goals
•Learn what considerations are required when developing a coordinated media campaign

Kristi Pelzel, Communications Consultant, Tillman Scholar 19'

avatar for Kristi Pelzel

Kristi Pelzel

Communications Consultant, United Nations Association of the Capitol Area
Kristi Pelzel is a Washington, DC-based Communication Consultant and Freelancer with almost ten years of experience in broadcast, government, and corporate media and communications. Partnered with Latitude Media, as a contractor for the Biological Threat Reduction Program this summer... Read More →

Thursday October 17, 2019 10:45am - 11:20am CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

Attendees (2)