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Social Media, Mobile & Video for Government
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Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

Venue, Pricing & Registration Information
Tuesday, October 15 • 8:00am - 10:00am
How to Create Social Media Reports Your Agency Can Understand - OCTOBER SOCIAL MEDIA

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In this two hour workshop, you will learn how to create social media reports that help you earn credibility as a subject matter expert, increase your social media marketing budgets, and show your agency’s community impact using a 3 prong approach to reporting: (1) Transparency (2) Context and (3) Simplicity. This workshop is less about metrics (although they are included!) and more about the practical approach and strategy behind creating and sharing your social media reports.

During this hands-on workshop, you will learn :
  • Why social media reporting is an important part of a social media manager’s job
  • How to identify Report End User Personas
  • How to understand the different types of social media reports and when to use them
  • The core components of social media reports
  • How to define and identify social media metrics for your social reports on Facebook, Instagram, and Twitter
  • How to incorporate city/agency/department statistics into your reports to strengthen your POV
  • How to put together a social media report that’s easy to read and understand from beginning to end
  • Tips and Tricks to assist with creating reports to save you time and increase efficiency

Sabrina Merritt, Founder & CEO
OCTOBER SOCIAL MEDIA

Speakers
avatar for Sabrina Merritt

Sabrina Merritt

Founder & CEO, October Social Media
Founder + CEO of October Social, Sabrina Merritt is also the Co-Founder of Women Interactive Creative Technology Fest. Sabrina has built her career as a social media manager at International NGO, CARE, and Fortune 500 company, The PulteGroup. Since launching October Social Media... Read More →


Tuesday October 15, 2019 8:00am - 10:00am
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