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Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

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Tuesday, October 15 • 10:15am - 12:15pm
Workshop B: How to Measure & Analyze KPIs to Inform Future Social Media Strategy - SUE KOCH SOCIAL MEDIA

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Likes, follows, shares, pageviews--what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.
Used wisely, your social media metrics become powerful tools that boost your bottom line. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.
This session  delivers insights necessary to deepen your understanding of the numbers that drive social media success. After just two hours, you’ll come away with a better grasp of how to look at your metrics, and use those figures to fine-tune your social strategy.

You will learn how to:

  • Go beyond “vanity metrics”
  • Pinpoint the metrics that mean the most to your organization
  • Better understand your target audience
  • Increase engagement
  • Use smart hashtags to extend your reach
  • Reduce your advertising cost per action
  • Save time

Sue Koch, CEO

avatar for Sue Koch

Sue Koch

CEO, Sue Koch Social Media
For Sue Koch, true success is when a person can use their knowledge and experience to bring success to others…and for Sue that means MANY others! After a unique career that spanned software developer to Senior Vice President, she found her passion and success at her private Social... Read More →

Tuesday October 15, 2019 10:15am - 12:15pm CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

Attendees (3)