Social Media, Mobile & Video for Government
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Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

Venue, Pricing & Registration Information
Tuesday, October 15 • 1:15pm - 3:15pm
Workshop C: A Step-By-Step Process To Create, Carryout, And Measure A Successful Advocacy Campaign Through Social Media to Maximize Public Awareness - HOVERFLY MEDIA

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Grabbing the attention of the American public without a large budget can be challenging, but it’s not impossible. In this workshop, you will learn the process of imagining, creating, and carrying out a full grassroots campaign for public awareness through social media.

Going through the entire process of a mock campaign, you will also learn the last step, how to measure quantitative and qualitative data, including  
  • Strategizing to analyze and find the right audiences for targeted campaigns
  • Understanding of key metrics that matter for accurate reporting 
  • How to clearly  report back your findings and celebrate your success!
 Kharma I. Finley-Wallace, CEO

avatar for Kharma Finley-Wallace

Kharma Finley-Wallace

CEO, Hoverfly Media
Kharma I. Finley-Wallace is CEO of HoverFly Media, a Washington, DC based digital marketing and public relations company.  Before starting HoverFly Media, Kharma held various communications positions at WKYS-FM in DC, WBLS-FM in New York, she served as Public Relations Director for... Read More →

Tuesday October 15, 2019 1:15pm - 3:15pm
Gleacher Center 450 Cityfront Plaza Dr, Chicago, IL 60611, USA
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