The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content? How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?
Leave this hands-on workshop equipped with the tools and techniques to help you:
- Identify why story-based content can be a successful development strategy
- Understand the makeup of engaging and compelling stories
- Know the questions you should be asking before you start
- Leverage video content for multiple distribution channels and uses: both internal and external
- Learn about current trends in video viewership
- Apply these approaches to your specific content needs
Denise Roberts McKee, Story Strategist
ELECTRIC CAMPFIRE STORY SESSIONS
