Often times people focus on their products, programs, or sales goals and lose sight of the key element that drives all of those things, people. This session will highlight elements of engaging storytelling, how to utilize your audience to tell your story and showcase examples of how we have found success with social channels in the city of Detroit.
At the end of this session, you’ll be able to:
- Think creatively about engaging content
- Shift from initiative/service focused to people-focused stories to yield greater results
- Create content that connects and informs with their audience in mind
Amber Lewis, Director, Digital & Social Media
CITY OF DETROIT
