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Social Media, Mobile & Video for Government has ended
Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

Venue, Pricing & Registration Information

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Tuesday, October 15
 

TBA

Pre-Training Workshops
Tuesday October 15, 2019 TBA

7:45am

Registration & Breakfast
Sign-in, pick up your workshop materials, and grab some coffee. Sessions will begin at 8:00.

Tuesday October 15, 2019 7:45am - 8:00am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

8:00am

How to Create Social Media Reports Your Agency Can Understand - OCTOBER SOCIAL MEDIA
In this two hour workshop, you will learn how to create social media reports that help you earn credibility as a subject matter expert, increase your social media marketing budgets, and show your agency’s community impact using a 3 prong approach to reporting: (1) Transparency (2) Context and (3) Simplicity. This workshop is less about metrics (although they are included!) and more about the practical approach and strategy behind creating and sharing your social media reports.

During this hands-on workshop, you will learn :
  • Why social media reporting is an important part of a social media manager’s job
  • How to identify Report End User Personas
  • How to understand the different types of social media reports and when to use them
  • The core components of social media reports
  • How to define and identify social media metrics for your social reports on Facebook, Instagram, and Twitter
  • How to incorporate city/agency/department statistics into your reports to strengthen your POV
  • How to put together a social media report that’s easy to read and understand from beginning to end
  • Tips and Tricks to assist with creating reports to save you time and increase efficiency

Sabrina Merritt, Founder & CEO
OCTOBER SOCIAL MEDIA

Speakers
avatar for Sabrina Merritt

Sabrina Merritt

Founder & CEO, October Social Media
Founder + CEO of October Social, Sabrina Merritt is also the Co-Founder of Women Interactive Creative Technology Fest. Sabrina has built her career as a social media manager at International NGO, CARE, and Fortune 500 company, The PulteGroup. Since launching October Social Media... Read More →


Tuesday October 15, 2019 8:00am - 10:00am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

10:00am

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday October 15, 2019 10:00am - 10:15am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

10:15am

Workshop B: How to Measure & Analyze KPIs to Inform Future Social Media Strategy - SUE KOCH SOCIAL MEDIA
Likes, follows, shares, pageviews--what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.
Used wisely, your social media metrics become powerful tools that boost your bottom line. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.
This session  delivers insights necessary to deepen your understanding of the numbers that drive social media success. After just two hours, you’ll come away with a better grasp of how to look at your metrics, and use those figures to fine-tune your social strategy.

You will learn how to:

  • Go beyond “vanity metrics”
  • Pinpoint the metrics that mean the most to your organization
  • Better understand your target audience
  • Increase engagement
  • Use smart hashtags to extend your reach
  • Reduce your advertising cost per action
  • Save time

Sue Koch, CEO
SUE KOCH SOCIAL MEDIA

Speakers
avatar for Sue Koch

Sue Koch

CEO, Sue Koch Social Media
For Sue Koch, true success is when a person can use their knowledge and experience to bring success to others…and for Sue that means MANY others! After a unique career that spanned software developer to Senior Vice President, she found her passion and success at her private Social... Read More →


Tuesday October 15, 2019 10:15am - 12:15pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

12:15pm

Lunch On Your Own, But Not Alone
Need recommendations for lunch? Visit the ALI staff at the registration desk.  

**Everyone is financially responsible for their own lunch.

Tuesday October 15, 2019 12:15pm - 1:15pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

1:15pm

Workshop C: "Those Who Tell the Stories Rule the World” - Developing and Leveraging Story-Based Video Content for Your Organization - led by ELECTRIC CAMPFIRE STORY SESSIONS
The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content?  How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?

Leave this hands-on workshop equipped with the tools and techniques to help you:

  • Identify why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learn about current trends in video viewership
  • Apply these approaches to your specific content needs

Denise Roberts McKee, Story Strategist
ELECTRIC CAMPFIRE STORY SESSIONS

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Stories
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September Clu... Read More →


Tuesday October 15, 2019 1:15pm - 3:15pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

3:15pm

Close of Workshop Day | Networking Reception for Workshop Attendees & Speakers
Thank you for joining us today. Please join us in the hotel lobby for complimentary drinks.
If you're interested in dining out this evening, please see an ALI staff member for restaurant ideas.

Tuesday October 15, 2019 3:15pm - 3:30pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA
 
Wednesday, October 16
 

TBA

General Session, Day 1
Wednesday October 16, 2019 TBA
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

8:00am

Registration, Networking & Continental Breakfast
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Wednesday October 16, 2019 8:00am - 8:30am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

8:30am

ALI Welcome & Announcements
We're thrilled to have you join us.

Please tweet using #ALI_GovComms

Wednesday October 16, 2019 8:30am - 8:40am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

8:40am

Chairperson's Welcome & Peer Networking - IBM GLOBAL BUSINESS
Get to know your fellow peers, their biggest marketing & communication challenges and a few fun facts.

Soma Roy, Market Leader for State, Local & Education
IBM GLOBAL BUSINESS

Speakers
avatar for Soma Roy

Soma Roy

Market Leader for State, Local & Education, IBM Global Business
Soma has more than 20 years of overall technology experience specializing in Cloud Application Innovation. She joined PwC as an entry level consultant from Business School and moved to IBM as part of the acquisition. Soma has been instrumental in building the Cloud capability for... Read More →


Wednesday October 16, 2019 8:40am - 9:10am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

9:10am

Create and Manage an Inclusive Social Media Plan - MARYLAND CENTER FOR SCHOOL SAFETY & MARYLAND DEPARTMENT OF DISABILITIES
Creating an inclusive social media plan that reaches all members of your community can be increasingly hard if certain social media applications don't offer many accessibility options for those who need assistive technology. Preparedness and public safety messages miss a significant portion of the community if they cannot be accessed with assistive technology.

Hear how Maryland Center for School Safety & Maryland Department of Disabilities created an inclusive social media plan, including how to:

  • Use tools that can improve the accessibility of your agency's social media campaign
  • Adapt your social media messages to make the accessible
  • Overcome common accessibility barriers

Emily Allen Lucht, Communications & Media Specialist, MARYLAND CENTER FOR SCHOOL SAFETY
Cecilia Warren, Director, Emergency Preparedness Policy, MARYLAND DEPARTMENT OF DISABILITIES

Speakers
avatar for Emily Allen Lucht

Emily Allen Lucht

Communications & Media Specialist, Maryland Center for School Safety
Emily Allen is the Communications and Media Specialist at the Maryland Center for School Safety (MCSS).  She is responsible for creating and updating the agency's branding, website, social media content, graphic, audio, and visual designs, and developing outreach campaigns found... Read More →
avatar for Cecelia Warren

Cecelia Warren

Director, Emergency Preparedness Policy, Maryland Department of Disabilities
Ms. Warren received an MBA and MS in Technology with a concentration in Homeland Security from UMUC. She earned a BS in Fire Science from UMUC and an AAS degree in Emergency Medical Services from AACC. Ms. Warren has also completed numerous courses sponsored by the National Fire Academy... Read More →


Wednesday October 16, 2019 9:10am - 9:45am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

9:45am

#HelpMe: Learn How Social Media Can Transform Customer Care - TRANSPORTATION SECURITY ADMINISTRATION
Organizations are increasingly using social media as a platform for customer service and engagement. In September 2015, the Transportation Security Administration launched @AskTSA to provide real-time responses to passenger comments and inquiries.

See first-hand how TSA launched and is using social media to engage with customers, including how you can:

  • Understand why social media customer service matters to government
  • Recognize what tools are available to help engage with your audience
  • Implement a customer engagement strategy of your own

David Johnston, Social Media Manager
TRANSPORTATION SECURITY ADMINISTRATION

Speakers
avatar for David Johnston

David Johnston

Social Media Manager, Transporation Security Administration
David L. Johnston is the Social Media Manager for the Transportation Security Administration where he develops the social media strategies for communicating with the traveling public. He is also the Director of New Media for Speedway Children’s Charities, a non-pro t organization... Read More →


Wednesday October 16, 2019 9:45am - 10:20am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

10:20am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday October 16, 2019 10:20am - 10:40am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

10:40am

Using Video and Analytics to Effectively Tell Your Story and Engage Audiences - COUNTY OF SAN DIEGO
Videos and social media go hand-in-hand today. Absorb video ideas that will increase your audience engagement while still clearly sending out your message and learn how to use built-in analytics tools that will give you the results you need for great engagement.

See tried-and-true examples that kept County of San Diego audiences captivated and engaged and generated tons of engagement, including:

  • Video ideas that generate engagement and interaction
  • How to use analytics to guide your video production
  • Why storytelling is important for government organizations

Tom Christensen, Communications Specialist
COUNTY OF SAN DIEGO

Speakers
avatar for Tom Christensen

Tom Christensen

Communications Specialist, County of San Diego
Tom Christensen is a communications specialist with the County of San Diego. He is also the Vice President in charge of the annual conference for the California Association of Public Information Officials (CAPIO). Christensen has done presentations and webinars on government use of... Read More →


Wednesday October 16, 2019 10:40am - 11:15am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

11:15am

The Art of Trendjacking: How to Connect with Constituents Without Missing the Mark - CITY OF PLANO
Trendjacking is a popular content marketing tactic that can get your entity – and more importantly – your message noticed by a broader audience. But for every classic trendjack (like Oreo’s Dunk in the Dark), there are many that miss the mark. The City of Plano has mastered the art of trendjacking, tapping into the right topics at the right time.

Learn simple rules you can use to boost your brand messaging without falling flat, including how to:

  • Understand key rules for successful trendjacking moments
  • Evaluate successful trendjacking posts within the government context
  • Remain focused on organizational goals within an atypical strategic approach

Shannah Hayley, Director of Communications & Community Engagement
CITY OF PLANO


Speakers
avatar for Shannah Hayley

Shannah Hayley

Director of Communications & Community Engagement, City of Plano


Wednesday October 16, 2019 11:15am - 11:50am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

11:50am

Lunch On Your Own, But Not Alone
Keep the conversation going, get some fresh air, and dine out at a Chicago "hot spot" with your training peers.

Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Wednesday October 16, 2019 11:50am - 1:20pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

1:20pm

Part 1: Peer-to-Peer Benchmark: Collaborate and Benchmark Social Media, Video & Mobile Strategies
You've heard a number of presentations, now it's your turn to discuss your most pressing issues, benchmark best practices, and provide solutions to your peers.

Around the room you will find a number of challenges that were submitted. Choose the one that you're either struggling with, or have overcome.

As a group, you will discuss strategies and techniques to overcome the assigned challenge. Feel free to refresh your coffee and grab a quick bite to eat during this time.



Wednesday October 16, 2019 1:20pm - 2:05pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

2:05pm

Teamwork Makes the Dream Work: Filming, Editing & Producing Video Content for Social Media - CITY OF BOSTON
Creating video content to increase engagement within social channels allows customers to visually see new and exciting content. Teaming up with other colleagues to create meaningful and exciting content can lead to more interaction among followers and increased traction to your social media site.

Learn how the City of Boston has teamed up to create meaningful content that excites, including how to:

  • Understand your audience and what engages them
  • Create new and exciting video content that tells a story
  • Collaborate on video content and editing to create short, social media viable videos

Sarah Figalora, Digital Engagement Strategist, CITY OF BOSTON
Kristina Vicario, Digital Storyteller, CITY OF BOSTON


Speakers
avatar for Sarah Figalora

Sarah Figalora

Digital Engagement Strategist, City of Boston
Sarah Figalora is the Digital Engagement Strategist for the City of Boston, where she runs point on the City’s social media accounts and digital outreach efforts. Sarah is a big fan of her Boston community and works towards turning digital engagement into civic engagement, getting... Read More →
avatar for Kristina Vicario

Kristina Vicario

Digital Storyteller, City of Boston


Wednesday October 16, 2019 2:05pm - 2:40pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

2:40pm

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday October 16, 2019 2:40pm - 3:00pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

3:00pm

Utilizing Social Media Channels to Deliver Relevant & Engaging Information to Your Audiences - HOOTSUITE
Hear from industry leader Hootsuite as they provide you with real-life stories and examples of public sector success and lessons learned on the new social frontier.

See specific demonstrations on how government agencies both large and small are using social to advance their agency mission, while improving access to public sector services for constituents.

Plus, gain insight and advice on how to utilize social media to achieve core organizational objectives.

Ben Cathers, Senior Strategic Solutions Consultant
HOOTSUITE

Speakers
avatar for Ben Cathers

Ben Cathers

Senior Strategic Solutions Consultant, Hootsuite
As Senior Strategic Solutions Consultant, Ben partners with Hootsuite’s largest government clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed government-specific... Read More →


Wednesday October 16, 2019 3:00pm - 3:35pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

3:35pm

Using LinkedIn to Boost Your Professional Brand and Grow Your Networks- ARGONNE NATIONAL LABORATORY
Building and maintaining your professional brand is key to distinguishing your company in the realm of marketing and connecting with those who can interact with your brand.

LinkedIn is THE social media platform to separate your professional brand from the pack. This session from Argonne National Laboratory is designed to help you lay the foundations of a truly stellar LinkedIn profile that highlights your skills and talents in a consistent brand voice that attracts your most desired networks.

  • Identify branding best practices
  • Research and connect with key audiences
  • Implement thought leadership strategies

Justin Breaux, Digital Communications Specialist
ARGONNE NATIONAL LABORATORY

Speakers
avatar for Justin Breaux

Justin Breaux

Digital Communications Specialist, Argonne National Laboratory


Wednesday October 16, 2019 3:35pm - 4:10pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

4:10pm

Social Media, Video & Mobile Thought Leader Speaker Panel
Still have questions? Get them answered now. Dive into topics you want to hear more about & collaborate with your peers on the hottest topics of the day.

Moderator:
Shannah Haley, Director of Communications & Community Engagement, CITY OF PLANO

Panelists:
Zach Whitney, Digital Communication Specialist, UTAH DEPARTMENT OF TRANSPORTATION
Tom Christensen, Communications Specialist, COUNTY OF SAN DIEGO
Kristi Pelzel, Communications Consutant, UNITED NATIONS
Justin Breaux, Digital Communications Specialist, ARGONNE NATIONAL LABORATORY


Moderators
avatar for Shannah Hayley

Shannah Hayley

Director of Communications & Community Engagement, City of Plano

Speakers
avatar for Justin Breaux

Justin Breaux

Digital Communications Specialist, Argonne National Laboratory
avatar for Kristi Pelzel

Kristi Pelzel

Communications Consultant, United Nations Association of the Capitol Area
Kristi Pelzel is a Washington, DC-based Communication Consultant and Freelancer with almost ten years of experience in broadcast, government, and corporate media and communications. Partnered with Latitude Media, as a contractor for the Biological Threat Reduction Program this summer... Read More →
avatar for Zach Whitney

Zach Whitney

Digital Communications Specialist, Utah Department of Transporation
Zach Whitney is the Digital Communications Specialist for the Utah Department of Transportation. In that role he is responsible for overseeing the department’s social media and video production efforts. Prior to joining UDOT three years ago, Zach worked as a reporter for a local... Read More →
avatar for Tom Christensen

Tom Christensen

Communications Specialist, County of San Diego
Tom Christensen is a communications specialist with the County of San Diego. He is also the Vice President in charge of the annual conference for the California Association of Public Information Officials (CAPIO). Christensen has done presentations and webinars on government use of... Read More →


Wednesday October 16, 2019 4:10pm - 4:45pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

4:45pm

Close of Day One | Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

Wednesday October 16, 2019 4:45pm - 6:30pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

7:00pm

Optional Dining Opportunity with Your Peers
We've made reservations at a few local hot spots. If you're interested in continuing the conversation and would like to dine out with your peers - please see an ALI representative.

Wednesday October 16, 2019 7:00pm - 9:00pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA
 
Thursday, October 17
 

TBA

General Session, Day 2
Thursday October 17, 2019 TBA
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

8:00am

Welcome Back - Breakfast & Networking
Coffee and continental breakfast will be ready at 8:00 a.m.

Thursday October 17, 2019 8:00am - 8:30am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

8:30am

Attendee Feedback, Recap from Day 1 & Chairperson's Address: How to Drive a Social Media Transformation Within Your Agency - IBM GLOBAL BUSINESS
The rapidly evolving social media space provides a variety of opportunities for government, in addition to challenges. Learn how to push past the fear of ever-growing social media and learn how to upgrade and transform social media within your agency.


Soma Roy, Market Leader for State, Local & Education
IBM GLOBAL BUSINESS

Speakers
avatar for Soma Roy

Soma Roy

Market Leader for State, Local & Education, IBM Global Business
Soma has more than 20 years of overall technology experience specializing in Cloud Application Innovation. She joined PwC as an entry level consultant from Business School and moved to IBM as part of the acquisition. Soma has been instrumental in building the Cloud capability for... Read More →


Thursday October 17, 2019 8:30am - 9:15am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

9:15am

Increasing Social Engagement Through Facebook Groups - UTAH DEPARTMENT OF TRANSPORTATION
Facebook is changing the way they want users to interact. Facebook groups are becoming increasingly important as a way to reach stakeholders and engage with them. 


Learn how Utah Department of Transportation uses Facebook groups to engage with their stakeholders, including how to:


  •  Identify the reason Facebook groups are the most effective way to reach stakeholders
  • Create and maintain effective Facebook groups
  • Understand Facebook's algorithm to get your content seen


Zach Whitney, Digital Communications Specialist
UTAH DEPARTMENT OF TRANSPORTATION

Speakers
avatar for Zach Whitney

Zach Whitney

Digital Communications Specialist, Utah Department of Transporation
Zach Whitney is the Digital Communications Specialist for the Utah Department of Transportation. In that role he is responsible for overseeing the department’s social media and video production efforts. Prior to joining UDOT three years ago, Zach worked as a reporter for a local... Read More →


Thursday October 17, 2019 9:15am - 9:50am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

9:50am

Morning Refreshments & Networking Break
 Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday October 17, 2019 9:50am - 10:10am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

10:10am

Peer-to-Peer Benchmark: Collaborate and Benchmark Social Media, Video & Mobile Strategies
You've heard a number of presentations, now it's your turn to discuss your most pressing issues, benchmark best practices, and provide solutions to your peers.

Around the room you will find a number of challenges that were submitted. Choose the one that you're either struggling with, or have overcome.

As a group, you will discuss strategies and techniques to overcome the assigned challenge. Feel free to refresh your coffee and grab a quick bite to eat during this time.



Thursday October 17, 2019 10:10am - 10:45am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

10:45am

One Campaign, Many Stakeholders: Unifying Messaging Among Missions and Cultures to Achieve Goals - UNITED NATIONS
This session will provide you with an overview of how the United Nations addressed building and developing a successful media campaign that targeted multiple audiences while nesting individual department’s missions and goals.

Leave this session equipped with the knowledge needed to build and develop messages for a successful social media campaign, including how to:

•Understand the difference between target audiences (across all echelons) and primary, secondary, and tertiary stakeholders
•Align stakeholder interests while developing separate Key Performance Indicators (KPIs) and Business Goals
•Learn what considerations are required when developing a coordinated media campaign

Kristi Pelzel, Communications Consultant, Tillman Scholar 19'
UNITED NATIONS

Speakers
avatar for Kristi Pelzel

Kristi Pelzel

Communications Consultant, United Nations Association of the Capitol Area
Kristi Pelzel is a Washington, DC-based Communication Consultant and Freelancer with almost ten years of experience in broadcast, government, and corporate media and communications. Partnered with Latitude Media, as a contractor for the Biological Threat Reduction Program this summer... Read More →


Thursday October 17, 2019 10:45am - 11:20am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

11:20am

Afternoon Stretch Break
Thursday October 17, 2019 11:20am - 11:30am
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

11:30am

Harness the Power of Social Media as a Customer Service Tool - PREVIOUSLY OF CITY OF CHICAGO
Social media can be used for a bevy of different things - from creating fun stories to show internally, to engagement externally - using social media as a tool to support customer service can allow for more positive interaction with your audience. Using multiple social media accounts to quickly discuss customer service needs can increase repeated traffic and improve engagement.

Learn how City of Chicago used social media as a customer service tool, including how to:

  • Create a social media presence that invites users to engage and interact with you and your brand
  • Understand customer needs and how to meet them
  • Increase interaction with customers - even in good times - to ensure they are continually following and engaged

Nyajai Ellison, Deputy Digital Communications Director
PREVIOUSLY OF CITY OF CHICAGO

Speakers
avatar for Nyajai Ellison

Nyajai Ellison

Deputy Digital Communications Director, Previously of City of Chicago


Thursday October 17, 2019 11:30am - 12:05pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

12:05pm

Storytelling to Create Engaging Content That Connects and Informs Your Audience - CITY OF DETROIT
Often times people focus on their products, programs, or sales goals and lose sight of the key element that drives all of those things, people. This session will highlight elements of engaging storytelling, how to utilize your audience to tell your story and showcase examples of how we have found success with social channels in the city of Detroit.
At the end of this session, you’ll be able to:
  • Think creatively about engaging content
  • Shift from initiative/service focused to people-focused stories to yield greater results
  • Create content that connects and informs with their audience in mind

Amber Lewis, Director, Digital & Social Media
CITY OF DETROIT


Speakers
avatar for Amber Lewis

Amber Lewis

Director, Digital & Social Media, City of Detroit
As a Detroiter who stayed to be an agent in changing the narrative, Amber M. Lewis is the Director of Digital & Social Media for the city of Detroit that embodies being “Social N The City. She directs and produces content, develops and implements strategies, campaigns, and digital... Read More →


Thursday October 17, 2019 12:05pm - 12:40pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

12:40pm

Training Wrap-Up: Key Takeaways, Raffle & Final Questions
Take this time to digest all that you've learned these past 3 days. In this wrap-up, organize your thoughts and prepare your next steps as you return to the office. We'll also announce the final raffle winner!

Thursday October 17, 2019 12:40pm - 1:00pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

1:00pm

Close of Training | Thank You For Joining Us
Thursday October 17, 2019 1:00pm - 1:15pm
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA