Likes, follows, shares, pageviews--what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.
Used wisely, your social media metrics become powerful tools that boost your bottom line. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.
This session delivers insights necessary to deepen your understanding of the numbers that drive social media success. After just two hours, you’ll come away with a better grasp of how to look at your metrics, and use those figures to fine-tune your social strategy.
You will learn how to:
- Go beyond “vanity metrics”
- Pinpoint the metrics that mean the most to your organization
- Better understand your target audience
- Increase engagement
- Use smart hashtags to extend your reach
- Reduce your advertising cost per action
- Save time
Sue Koch, CEO
SUE KOCH SOCIAL MEDIA