Social Media, Mobile & Video for Government has ended
Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

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General Case Study [clear filter]
Wednesday, October 16

9:10am CDT

Creating an inclusive social media plan that reaches all members of your community can be increasingly hard if certain social media applications don't offer many accessibility options for those who need assistive technology. Preparedness and public safety messages miss a significant portion of the community if they cannot be accessed with assistive technology.

Hear how Maryland Center for School Safety & Maryland Department of Disabilities created an inclusive social media plan, including how to:

  • Use tools that can improve the accessibility of your agency's social media campaign
  • Adapt your social media messages to make the accessible
  • Overcome common accessibility barriers

Emily Allen Lucht, Communications & Media Specialist, MARYLAND CENTER FOR SCHOOL SAFETY
Cecilia Warren, Director, Emergency Preparedness Policy, MARYLAND DEPARTMENT OF DISABILITIES

avatar for Emily Allen Lucht

Emily Allen Lucht

Communications & Media Specialist, Maryland Center for School Safety
Emily Allen is the Communications and Media Specialist at the Maryland Center for School Safety (MCSS).  She is responsible for creating and updating the agency's branding, website, social media content, graphic, audio, and visual designs, and developing outreach campaigns found... Read More →
avatar for Cecelia Warren

Cecelia Warren

Director, Emergency Preparedness Policy, Maryland Department of Disabilities
Ms. Warren received an MBA and MS in Technology with a concentration in Homeland Security from UMUC. She earned a BS in Fire Science from UMUC and an AAS degree in Emergency Medical Services from AACC. Ms. Warren has also completed numerous courses sponsored by the National Fire Academy... Read More →

Wednesday October 16, 2019 9:10am - 9:45am CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

9:45am CDT

#HelpMe: Learn How Social Media Can Transform Customer Care - TRANSPORTATION SECURITY ADMINISTRATION
Organizations are increasingly using social media as a platform for customer service and engagement. In September 2015, the Transportation Security Administration launched @AskTSA to provide real-time responses to passenger comments and inquiries.

See first-hand how TSA launched and is using social media to engage with customers, including how you can:

  • Understand why social media customer service matters to government
  • Recognize what tools are available to help engage with your audience
  • Implement a customer engagement strategy of your own

David Johnston, Social Media Manager

avatar for David Johnston

David Johnston

Social Media Manager, Transporation Security Administration
David L. Johnston is the Social Media Manager for the Transportation Security Administration where he develops the social media strategies for communicating with the traveling public. He is also the Director of New Media for Speedway Children’s Charities, a non-pro t organization... Read More →

Wednesday October 16, 2019 9:45am - 10:20am CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

10:40am CDT

Using Video and Analytics to Effectively Tell Your Story and Engage Audiences - COUNTY OF SAN DIEGO
Videos and social media go hand-in-hand today. Absorb video ideas that will increase your audience engagement while still clearly sending out your message and learn how to use built-in analytics tools that will give you the results you need for great engagement.

See tried-and-true examples that kept County of San Diego audiences captivated and engaged and generated tons of engagement, including:

  • Video ideas that generate engagement and interaction
  • How to use analytics to guide your video production
  • Why storytelling is important for government organizations

Tom Christensen, Communications Specialist

avatar for Tom Christensen

Tom Christensen

Communications Specialist, County of San Diego
Tom Christensen is a communications specialist with the County of San Diego. He is also the Vice President in charge of the annual conference for the California Association of Public Information Officials (CAPIO). Christensen has done presentations and webinars on government use of... Read More →

Wednesday October 16, 2019 10:40am - 11:15am CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

11:15am CDT

The Art of Trendjacking: How to Connect with Constituents Without Missing the Mark - CITY OF PLANO
Trendjacking is a popular content marketing tactic that can get your entity – and more importantly – your message noticed by a broader audience. But for every classic trendjack (like Oreo’s Dunk in the Dark), there are many that miss the mark. The City of Plano has mastered the art of trendjacking, tapping into the right topics at the right time.

Learn simple rules you can use to boost your brand messaging without falling flat, including how to:

  • Understand key rules for successful trendjacking moments
  • Evaluate successful trendjacking posts within the government context
  • Remain focused on organizational goals within an atypical strategic approach

Shannah Hayley, Director of Communications & Community Engagement

avatar for Shannah Hayley

Shannah Hayley

Director of Communications & Community Engagement, City of Plano

Wednesday October 16, 2019 11:15am - 11:50am CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

2:05pm CDT

Teamwork Makes the Dream Work: Filming, Editing & Producing Video Content for Social Media - CITY OF BOSTON
Creating video content to increase engagement within social channels allows customers to visually see new and exciting content. Teaming up with other colleagues to create meaningful and exciting content can lead to more interaction among followers and increased traction to your social media site.

Learn how the City of Boston has teamed up to create meaningful content that excites, including how to:

  • Understand your audience and what engages them
  • Create new and exciting video content that tells a story
  • Collaborate on video content and editing to create short, social media viable videos

Sarah Figalora, Digital Engagement Strategist, CITY OF BOSTON
Kristina Vicario, Digital Storyteller, CITY OF BOSTON

avatar for Sarah Figalora

Sarah Figalora

Digital Engagement Strategist, City of Boston
Sarah Figalora is the Digital Engagement Strategist for the City of Boston, where she runs point on the City’s social media accounts and digital outreach efforts. Sarah is a big fan of her Boston community and works towards turning digital engagement into civic engagement, getting... Read More →
avatar for Kristina Vicario

Kristina Vicario

Digital Storyteller, City of Boston

Wednesday October 16, 2019 2:05pm - 2:40pm CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

3:00pm CDT

Utilizing Social Media Channels to Deliver Relevant & Engaging Information to Your Audiences - HOOTSUITE
Hear from industry leader Hootsuite as they provide you with real-life stories and examples of public sector success and lessons learned on the new social frontier.

See specific demonstrations on how government agencies both large and small are using social to advance their agency mission, while improving access to public sector services for constituents.

Plus, gain insight and advice on how to utilize social media to achieve core organizational objectives.

Ben Cathers, Senior Strategic Solutions Consultant

avatar for Ben Cathers

Ben Cathers

Senior Strategic Solutions Consultant, Hootsuite
As Senior Strategic Solutions Consultant, Ben partners with Hootsuite’s largest government clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed government-specific... Read More →

Wednesday October 16, 2019 3:00pm - 3:35pm CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

3:35pm CDT

Using LinkedIn to Boost Your Professional Brand and Grow Your Networks- ARGONNE NATIONAL LABORATORY
Building and maintaining your professional brand is key to distinguishing your company in the realm of marketing and connecting with those who can interact with your brand.

LinkedIn is THE social media platform to separate your professional brand from the pack. This session from Argonne National Laboratory is designed to help you lay the foundations of a truly stellar LinkedIn profile that highlights your skills and talents in a consistent brand voice that attracts your most desired networks.

  • Identify branding best practices
  • Research and connect with key audiences
  • Implement thought leadership strategies

Justin Breaux, Digital Communications Specialist

avatar for Justin Breaux

Justin Breaux

Digital Communications Specialist, Argonne National Laboratory

Wednesday October 16, 2019 3:35pm - 4:10pm CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA
Thursday, October 17

9:15am CDT

Increasing Social Engagement Through Facebook Groups - UTAH DEPARTMENT OF TRANSPORTATION
Facebook is changing the way they want users to interact. Facebook groups are becoming increasingly important as a way to reach stakeholders and engage with them. 

Learn how Utah Department of Transportation uses Facebook groups to engage with their stakeholders, including how to:

  •  Identify the reason Facebook groups are the most effective way to reach stakeholders
  • Create and maintain effective Facebook groups
  • Understand Facebook's algorithm to get your content seen

Zach Whitney, Digital Communications Specialist

avatar for Zach Whitney

Zach Whitney

Digital Communications Specialist, Utah Department of Transporation
Zach Whitney is the Digital Communications Specialist for the Utah Department of Transportation. In that role he is responsible for overseeing the department’s social media and video production efforts. Prior to joining UDOT three years ago, Zach worked as a reporter for a local... Read More →

Thursday October 17, 2019 9:15am - 9:50am CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

10:45am CDT

One Campaign, Many Stakeholders: Unifying Messaging Among Missions and Cultures to Achieve Goals - UNITED NATIONS
This session will provide you with an overview of how the United Nations addressed building and developing a successful media campaign that targeted multiple audiences while nesting individual department’s missions and goals.

Leave this session equipped with the knowledge needed to build and develop messages for a successful social media campaign, including how to:

•Understand the difference between target audiences (across all echelons) and primary, secondary, and tertiary stakeholders
•Align stakeholder interests while developing separate Key Performance Indicators (KPIs) and Business Goals
•Learn what considerations are required when developing a coordinated media campaign

Kristi Pelzel, Communications Consultant, Tillman Scholar 19'

avatar for Kristi Pelzel

Kristi Pelzel

Communications Consultant, United Nations Association of the Capitol Area
Kristi Pelzel is a Washington, DC-based Communication Consultant and Freelancer with almost ten years of experience in broadcast, government, and corporate media and communications. Partnered with Latitude Media, as a contractor for the Biological Threat Reduction Program this summer... Read More →

Thursday October 17, 2019 10:45am - 11:20am CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

11:30am CDT

Harness the Power of Social Media as a Customer Service Tool - PREVIOUSLY OF CITY OF CHICAGO
Social media can be used for a bevy of different things - from creating fun stories to show internally, to engagement externally - using social media as a tool to support customer service can allow for more positive interaction with your audience. Using multiple social media accounts to quickly discuss customer service needs can increase repeated traffic and improve engagement.

Learn how City of Chicago used social media as a customer service tool, including how to:

  • Create a social media presence that invites users to engage and interact with you and your brand
  • Understand customer needs and how to meet them
  • Increase interaction with customers - even in good times - to ensure they are continually following and engaged

Nyajai Ellison, Deputy Digital Communications Director

avatar for Nyajai Ellison

Nyajai Ellison

Deputy Digital Communications Director, Previously of City of Chicago

Thursday October 17, 2019 11:30am - 12:05pm CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

12:05pm CDT

Storytelling to Create Engaging Content That Connects and Informs Your Audience - CITY OF DETROIT
Often times people focus on their products, programs, or sales goals and lose sight of the key element that drives all of those things, people. This session will highlight elements of engaging storytelling, how to utilize your audience to tell your story and showcase examples of how we have found success with social channels in the city of Detroit.
At the end of this session, you’ll be able to:
  • Think creatively about engaging content
  • Shift from initiative/service focused to people-focused stories to yield greater results
  • Create content that connects and informs with their audience in mind

Amber Lewis, Director, Digital & Social Media

avatar for Amber Lewis

Amber Lewis

Director, Digital & Social Media, City of Detroit
As a Detroiter who stayed to be an agent in changing the narrative, Amber M. Lewis is the Director of Digital & Social Media for the city of Detroit that embodies being “Social N The City. She directs and produces content, develops and implements strategies, campaigns, and digital... Read More →

Thursday October 17, 2019 12:05pm - 12:40pm CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA