Social Media, Mobile & Video for Government has ended
Take a digital approach to citizen engagement in order to increase involvement, engagement, and help your agency achieve mission-critical results 

Venue, Pricing & Registration Information

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Interactive Workshop [clear filter]
Tuesday, October 15

8:00am CDT

How to Create Social Media Reports Your Agency Can Understand - OCTOBER SOCIAL MEDIA
In this two hour workshop, you will learn how to create social media reports that help you earn credibility as a subject matter expert, increase your social media marketing budgets, and show your agency’s community impact using a 3 prong approach to reporting: (1) Transparency (2) Context and (3) Simplicity. This workshop is less about metrics (although they are included!) and more about the practical approach and strategy behind creating and sharing your social media reports.

During this hands-on workshop, you will learn :
  • Why social media reporting is an important part of a social media manager’s job
  • How to identify Report End User Personas
  • How to understand the different types of social media reports and when to use them
  • The core components of social media reports
  • How to define and identify social media metrics for your social reports on Facebook, Instagram, and Twitter
  • How to incorporate city/agency/department statistics into your reports to strengthen your POV
  • How to put together a social media report that’s easy to read and understand from beginning to end
  • Tips and Tricks to assist with creating reports to save you time and increase efficiency

Sabrina Merritt, Founder & CEO

avatar for Sabrina Merritt

Sabrina Merritt

Founder & CEO, October Social Media
Founder + CEO of October Social, Sabrina Merritt is also the Co-Founder of Women Interactive Creative Technology Fest. Sabrina has built her career as a social media manager at International NGO, CARE, and Fortune 500 company, The PulteGroup. Since launching October Social Media... Read More →

Tuesday October 15, 2019 8:00am - 10:00am CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

10:15am CDT

Workshop B: How to Measure & Analyze KPIs to Inform Future Social Media Strategy - SUE KOCH SOCIAL MEDIA
Likes, follows, shares, pageviews--what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.
Used wisely, your social media metrics become powerful tools that boost your bottom line. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.
This session  delivers insights necessary to deepen your understanding of the numbers that drive social media success. After just two hours, you’ll come away with a better grasp of how to look at your metrics, and use those figures to fine-tune your social strategy.

You will learn how to:

  • Go beyond “vanity metrics”
  • Pinpoint the metrics that mean the most to your organization
  • Better understand your target audience
  • Increase engagement
  • Use smart hashtags to extend your reach
  • Reduce your advertising cost per action
  • Save time

Sue Koch, CEO

avatar for Sue Koch

Sue Koch

CEO, Sue Koch Social Media
For Sue Koch, true success is when a person can use their knowledge and experience to bring success to others…and for Sue that means MANY others! After a unique career that spanned software developer to Senior Vice President, she found her passion and success at her private Social... Read More →

Tuesday October 15, 2019 10:15am - 12:15pm CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA

1:15pm CDT

Workshop C: "Those Who Tell the Stories Rule the World” - Developing and Leveraging Story-Based Video Content for Your Organization - led by ELECTRIC CAMPFIRE STORY SESSIONS
The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content?  How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?

Leave this hands-on workshop equipped with the tools and techniques to help you:

  • Identify why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learn about current trends in video viewership
  • Apply these approaches to your specific content needs

Denise Roberts McKee, Story Strategist

avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Stories
Denise Roberts McKee is the Chief Story Strategist at Electric Campfire StorySessions.  She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content.  She is also a founding member of September Clu... Read More →

Tuesday October 15, 2019 1:15pm - 3:15pm CDT
The Mid-America Club 200 E Randolph St 80th Floor, Chicago, IL 60601, USA